Tap2 is a SaaS Start-up that builds innovative digital products to foster growth and ease management within the HoReCa Industry, specifically the food and beverage sector. Its mission was to create a website that could explain the product for the intended audience to understand the outcomes of such, aiming for a smooth visual experience that could ease the understanding of the product.
The main outcome was to make it clear that this was a digital loyalty system with an intuitive interface and a frictionless experience. Given that it’s early traction it must also show trust, clear value, return on investment, and how the product worked.
